Billabong International Ltd

BILLABONG INTERNATIONAL LTD

BILLABONG’s (BBG) core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hard goods in the board sports sector under the Billabong, Element, Von Zipper,west49 …etc brands (Billabong International Limited, 2011b), established on Australia's Gold Coast in 1973, BBG named 2010-11 year of transition focusing on retail to enhance the route to market and provide end consumer with greater access to the Group’s products (Billabong International Limited, 2011a). expecting significant lift in revenue and little or no immediate contribution to profit (Billabong International Limited, 2011a).

As for Corporate Social Responsibility (CSR), BBG has Social Accountability 8000 certification -SA8000- (BILLABONG INTERNATIONAL LIMITED 2010a) helping companies managing workplace conditions throughout a global supply chain code of conduct, which outlines the ethical standards that BBG expects within third party supply chain, such as: no use or support of child labor, safe and healthy working environment (SA8000 Standard 2008), these standards will be placed in factories as posters in English and the main language used by the factory personnel. Auditing and inspection are carried out to ensure adherence to these standards, toll free line with an email address are provided for complains (BILLABONG INTERNATIONAL LIMITED 2010a). Internally adding to above BBGs remuneration strategy (BILLABONG INTERNATIONAL LIMITED 2011d, p.20)

On CSR’s environmental side, BBG environmental standards are yet to be identified therefore their ability to measure commitment to environmental improvement is limited to reporting of individual activities and actions such as the annual calculation of its global carbon footprint (BILLABONG INTERNATIONAL LIMITED 2010b). Being sustainability conscious, BBG has many individual projects on both