Bkal 3063 Mak Tim Resort - Integrated Case Study

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BKAL 3063 INTEGRATED CASE STUDY

GROUP E

FIRST SEMESTER SESSION 2017/2018 (A171)

CASE 1

(MAK TIM RESORT)

“This case presents the challenging problems face by Zainal and his wife, Raihan in managing a family business such as intense competition, increase of operating cost and the opportunity cost in managing the resorts. Therefore, several solution have been proposed to Zainal in solving the problems like, proper pricing strategy, increase customer group through target market, invest in HVAC system, increase advertising and hiring a professional manager.”

Submitted to:

PROF. DR ZAKARIA B. ABAS

Prepared by:

Table of Contents

1.0        Executive Summary        1

1.1.        Business Model        1

1.2.        Financial Performance        1

1.2.1.        Revenue from sales of room 1 double bed with fan        1

1.2.2.        Revenue from sales of room per year        2

1.2.3.        Expenses        2

1.2.4.        Income Statement of Mak Tim Resort        3

1.3.        Investment and Return on Investment        4

1.3.1.        Total Investment        4

1.3.2.        Return on Investment (ROI)        4

1.4.        Benefits for Each Partner from the Business        5

1.4.1.        Benefit of Zainal        5

1.4.2.        Benefit of each of 2 brothers        5

1.4.3.        Benefit for each of other sibling        5

1.5.        Major Problem Faced by the Management        6

2.0        Problem 1        6

2.1.        Problem Statement        6

2.2.        Causes of Problem        7