Blood Bananas

Malaluan, Joselito S.BSAM-3203Mgt 108 (Business Policy and Strategy)Blood BananasCase AnalysisI.

Central Problem

The problem which the Chiquita Brands International Inc. facing off is that the latter was forced to decide whether to pay the AUC for protection or risk the lives ofevery employees of the said company in Colombia due to the increasing crime rate by1990s. Colombia had become a very violent country. Kidnappings and murders ofwealthy Colombians and foreigners had become common place. Due to this instance, ithas been a threat as well as a problem not only to the employees but also to the

operation of the Chiquita’s Banadex as well as the implications whether to accept the

offer of the paramilitary organization known as AUC

Areas of Consideration

Chiquita Brands must consider the safeness of its employees since they are avital part of the organizations success. They shall be ensured with security that shouldbe given by the latter. Since they are the largest banana producers in the world and amajor supplier of bananas in Europe and North America, they must consider their vital role in the industry of commerce if they will just move their branch in Colombia. Another area that should be consider is the service that being offered by the AUC, they must evaluate carefully and critically analyze what will be the effect of this not only to the employees but also to the reputation of the Chiquita Brands. The issues about crimes in Colombia shall not be easily ignore by the latter since it will be a big threat to their operation especially to the lives of every individual who areemployed in the Chiquita brands.Engaging in the local governments operation and securing the needs for safetiesof