Bodegas Caballe - Company Description

1. Company description

Bodegas Caballé is located in the North of Spain, belongs to the Spanish market leading companies in fine wines and is present in all major markets worldwide. Bodegas Caballé predicts that the European market will grow in the near future so the company does focus strategically on the particular market to gain further market shares. Bodegas Caballé exists since the 17th Century and is managed by family members since those days. Recently, the company invested in several American major land acquisitions to serve the local market with its fine wine. In its native country, Bodegas Caballé focuses on developing so-called pagos wines to achieve the market level of higher added value products. This was supported by cooperating directly with major hotel and restaurant chains. An organization run by family members creates a special familiarized working climate. The growing complexity and competiveness of the environment has sustainably influenced the Corporate Culture by recruiting the right human resources to meet the corporate demands. Corporate strengths are corporate culture, market leading position and financial power. Corporate weaknesses are the lacking skills of the human resources and less knowledge of the Eastern European market. Threats are native competitors in Central Europe, market entry barriers, legal market regulations and few demands for Spanish wines. Opportunities are the increase of market shares in the Central European market, corporate growth and international expansion.

2. Killer criteria for recruitment

In case a company is looking for new human resources, it has to set up certain killer criteria to select the applicants and to hire the best skilled employee. To do so, the company needs an internal look at its strategy to examine which candidate fits best to its corporate strategy. (Noe 2008, p.346) Therefore, these characteristics or criteria need positive and negative aspects for arranging a final ranking. In respect to the corporate strategy of Bodegas Caballé which is an internationally operating company, the candidate needs good language skills and the ability to speak different languages. Furthermore, an East-European language is advantageous to build up a good social business network to enter those markets. In addition, the candidate in question shall have an educational background i.e. an economical study which plays a major role but can be adjusted by long lasting working experiences in the corresponding branch. An additional criterion is the compensation, because Bodegas Caballé has budgeted a certain range of money. The personal appearance can be used as a first impression how the candidate interacts in business life and if he or she is a convincing sales representative.

The chosen criteria make a professional estimation and selection possible to find a suitable candidate. The