Bond Case

And in three years, he built for $ 12,000,000. In 1979 he left the company. And started his own company, with the name R & R in offices with the help of his secretary. He promised low overhead costs and no responsibility of company to look after. He decided to do consulting. Because Reiss think the consultancy is the way to get a little money to live. R & R is the first step in the direction of its new business of games. Then the idea of his own business come in his mind he found that “trivial pursuit” game which was developed in Canada which introduced in 1980. The sale of this game is very high. This game was introduced in the toy fair show in US in 1983 by selchow & roghter makers of scrabble under the license of Horn and Abbot in Canada. Trivial game turn down the market value of the parker Bros and Bradley, which are two most largest companies of games in US. Selchow & roghter both were not good marketer in the market and have no relationship with any TV advertisement or less public relations. So the initial reactions at toy fair show were not so better. At august the game is started at retails. And get famous on the people of US. Then Bob Reiss think that he should work on this idea. He decided to design and market his own trivia game. He researches on it and segmentation the targeted audience. That immediately made sense, because the average family size is about seven and a half hours spent watching TV per day