Bp Case Study

Problem Statement

we all know that the oil spill cause a big issue no matter for environment society, or BP themselves.

So we think the problem is how can Bp repair their reputation in future.

1. BP appeals to the public by  partnering with the world wild foundation

World wild fund is international non-governmental organization, they have 5 millions supporters in the world, so we believe if bp cooperate with them, it would help for their brand image

2.  BP donates a percent of their oil sales to WWF and the local businesses of the Gulf

in 2010 the bp oil spill cause the long term harm and hurt with the environment and economy in Mexico gulf like fishers and wildlife

So we think if BP can do some responsible feedbacks it would help for their reputation.

3. BP invests heavily in self-policing and safety regulations

Because of the oil spill, there are many internal issues in BP. So we think they want to retrieve the reputation they should start at the self policing and safety regulation.

Evaluative Criteria

Image and public relations we put .2 and ethical implications we put.3 because we think there are many way to improve their image, but only few method can really correct the ethical issues.

Financial consideration how much money they need cost and timing how long they need to take to implement

Objective analysis

BP appeals to the public by partnering with the WWF

Image 5 : because of the oil spill, BP killed million of wildlife if they partnering with WWF, they can be more involved the environment protect.

Ethics: (1) we only put 1 on it because it does not appeal to their ethical concerns within the organization.

Cost: (3) It would have cost if they partnering with WWF, but we think this option is not near as much as some of the other options.