Brand Loyality

the papaer is about brand loyality among the students community of cochin. the factors taken into consideration over here are relationship marketing tactics, customer trust and customer satisfaction.

the factors of relationship marketin that are taken into consideration are price perception, service quality, brand image and value offers. the study was conducted in the month of october till december.

and the study states that relationship marketing tactics, customer trust and customer satisfaction have a good impact on customer loyality.

Retaining customers in the service industry has become a major objective of relationship marketing. Relationship marketing tactics are considered to be essential for building long-term relationship with customers in order to achieve mutual benefits of all parties.

Although relationship marketing tactics has been widely implemented by service providers customers still tend to switch to competitor.

Therefore, this study was conducted to exam the impact of relationship marketing tactics (service quality, price perception, value offered and brand image), customer trust and customer satisfaction, on customer loyalty in telecommunication industries.

The findings of the survey can be summarized as below:

• The Relationship marketing can have a strong impact on making the customer satisfaction and helps winning their trust. Providing good service quality, creating a good brand image and price perception and understanding them and thereby providing better value offers are good methods of building a good relationship. That in turn makes the customers satisfied.

• Satisfaction and trust are the key factors that run an organisation and relationship marketing tactics helps the firm make their customers feel satisfied and have trust in them that in turn makes the customer remain loyal to the firm.

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