Bringing “the Mechanical Closet” to Europe
Autor: Aymara Salazar • March 25, 2016 • Business Plan • 358 Words (2 Pages) • 646 Views
Business Plan: Bringing “The Mechanical closet” to Europe.
Advisor: Louis Melbourne
Aymara Cristina Salazar
Daniela Dupont
As female students, we came up with an idea that will facilitate every women’s life as well as trending men. Since the 17th century, the closet formerly known as wardrobe has been exactly the same and has not been updated to satisfy today’s digitalized lifestyle. As you may know, there have been innovations that replaced old life style habits, such as manually washing clothes and kitchen utensils, like automated kitchen electronics, washing and drying machines and house cleaning robots. The time has finally come for someone to make organizing clothes easier and more appealing. This idea will not only be targeted to women, but also men and children. We will begin to offer this product in high-end fashionable markets that will not have any financial difficulties in trying out the launch of our new product. Not only will that benefit us financially, but it will create a loyal customer base as well as advertise to the fashion world and eventually allow us to expand our market globally.
London, Paris and Milan are the top fashion world’s capital, where every fashion innovation is first seen. Switzerland, on the other hand, maintains a very steady economy and generates a lot of money as well as their people follow fashion trends of famous designers from London, Paris and Milan. Therefore, together these four locations will be a great location start-up for the launching of our product.
As the second fashion capital of the world, our headquarters will be located in New York, NY, USA. However, we will be purchasing the parts mainly from China and Italy, as well as the closet assembly, and technological aspects will be invented at the headquarters. Different models of the closet will be offered, each of them tailored to the customer’s selection. We will have stores in every planned city, and we will also take online orders for orders coming from anywhere in Europe, the Middle East and the U.S.A.
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