Bus 499 - Merger, Acquisition, and International Strategies

Merger, Acquisition, and International Strategies

Tyrone Croutch

Christopher King

Bus499

March 2, 2013

Abstract

In this paper I will discuss the international company Wyndham Worldwide (WWW) and the domestic company Under Armour. These are two public corporations .One has acquired another company and operates internationally and one does not have a history of mergers and acquisitions and operates solely within the U.S. I will evaluate the different strategies implemented by these companies and make appropriate recommendations based on my findings.

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice.

Wyndham World Wide was created on July 31, 2006 when Cendant Corporation decided to split itself into four companies that involved Real Estate, Travel Distribution, Hospitality, and Vehicle Rental Companies. Wyndham Worldwide has three divisions: The Hotel Group Division, Vacation Ownership Division, and the Vacation Exchange and Rental Division. (www.wyndhamworldwide.com)

Their Annual Report clearly states their vision "As one of the world's largest hospitality companies, Wyndham Worldwide offers individual consumers and business-to-business customers a broad suite of hospitality products and services across various accommodation alternatives and price ranges through its premier portfolio of world-renowned brands.

Wyndham Hotel Group encompasses over 7,170 hotels with approximately 608,300 rooms worldwide. Wyndham Exchange & Rentals offers leisure travelers, including its 3.7 million members, access to approximately 100,000 vacation properties located in approximately 100 countries. Wyndham Vacation Ownership develops markets and sells vacation ownership interests and provides consumer financing to owners through its network of over 160 vacation ownership resorts, serving over 813,000 owners throughout North America, the Caribbean and the South Pacific." (www.wyndhamworldwide.com)

Wyndham Vacation Resorts has four primary consumer brands Club Wyndham, WorldMark by Wyndham, Wyndham Vacation Resorts Asia Pacific and now Shell Vacations. (www.wyndhamworldwide.com)

Their Exchange and Rentals Division is not limited to Timeshare Ownership only, they also include many different types of accommodations such as; hotel