Busines Plan - Homotomics

Table Of Content

Executive Summary 1

Company Profile 5

Company Description 7

Ventures Mission 8

Vision 9

Mission Statement 9

Values 9

Slogan 10

Industry Overview 11

DEMOGRAPHIC 11

ENVIRONMENTAL 11

PEST Analyses 12

POLITICAL 13

ECONOMIC 13

SOCIAL 13

TECHNOLOGICAL 14

SWOT Analyses 15

Industry Research 16

Industry Analysis 17

Porter's Five Competitive Forces Analysis 17

Strategic Plan 21

Tactics 22

Programs 22

Value Proposition 23

Competitive Edge 23

Marketing Strategy 24

Product Strategy 24

Promotional Strategy 25

Plan of Action (Promotional Campaign) 26

Pricing 27

Positioning 27

Place 28

Sales Strategy 28

Sales Programs 28

Sales Forecast 28

Operational Plan 29

Monthly Earnings 29

Order Management and Fulfillment 29

Customer Relationship Management 29

Production 29

Legal Requirements 30

Suppliers of Products and Services 30

Credit Policies 30

Internet Marketing Strategy 30

Website Changes and Maintenance 30

Warehouse and Assembly Line Location 31

HR Plan 33

Professional and Advisory Support 33

Personnel Plan 34

Strategic Alliance 34

Milestone 34

Exit Strategy 35