Business Name

Middlemist’ Boutique is an upscale high and premium-quality textile also a clothing boutique that will be open in July this year with the tag line ‘Better in Your Ways’. Middlemist’, taken from the name of flower that only available in New Zealand and greenhouse Britain, Middlemist Camellia is a rare species of flower in the world, it is beautiful and valuable, then it’s perfectly match with our boutique image that provide high quality product and services. Middlemist’ will provide a textile, clothing selections and exclusive services, which is clothing designing and tailoring also include a style consultation also website services. The company plans to build a strong market position in the selected town in ours business and market strategy. Middlemist’ is a partnership-owned business currently organized as a sole proprietorship.

Middlemist’ aims to offers it product at a competitive price to meet the demand of the middle-to-higher income local market area resident.

Middlemist’ is incorporated at the administrative centre of Malaysia, Putrajaya. We choose Putrajaya as our first establishment location because it has a strong image, which is modern and exclusive. Besides, among our target market it will be a busy person, the middle-to-higher income person, and high taste else educated individual.

It is equally owned by its four partners. Mohd Nasrul Hakim Bin Sallehudin, Muhammad Az-Zuhri Bin Zulkifli, Nurul Hazera Binti Misran and Siti Aisyah Zahrah Binti Hashim. They are fresh graduated student from USeM, majoring in Bachelor of Marketing (Financial Services). They have been graduated with an excellent result and being the best student of USeM. Invest in this business in order to apply their study by establish a company.

The company intends to hire three designers, two stylist consultants and five full or part time workers to handle customers’ services and day to day operations also as