Business Plan - Scented Candle with Mosquito Repellant

Competitive Factors

IIB1. Existing Rivals (present competitors)

There are indirect competitors in our target market that has the opportunity to have a share in the market.

• Walter MArt

• SM Marilao

• Joners

IIB2. Entrants (future competitors)

New entrants will be our future competitors that can have share in our target market. They can easily adopt our vision or even the whole product.

• Imitators

- New products that can adopt or imitate our products with cheaper price and other benefits included

• New scented candles with other benefits

- Suppliers that will supply store or wet markets in Bocaue offering the same product.

IIB3. Buyers or purchasers (client/customers)

We have this target market because our scented candles can use by everyone. This market includes the people which they do have the ability or capacity to buy our products. Scented candles can put anywhere in your house whether in the living room, dinning area, rest room etc. so anyone can use the product.

a. Teenagers (Girl/Boy) b. Adult (Girl/Boy)

IIB4. Suppliers

(need sources of suppliers)

Competitive Factors

IIB1. Existing Rivals (present competitors)

There are indirect competitors in our target market that has the opportunity to have a share in the market.

• Walter MArt

• SM Marilao

• Joners

IIB2. Entrants (future competitors)

New entrants will be our future competitors that can have share in our target market. They can easily adopt our vision or even the whole product.

• Imitators

- New products that can adopt or imitate our products with cheaper price and other benefits included

• New scented candles with other benefits

- Suppliers that will supply store or wet markets in Bocaue offering the same product.

IIB3. Buyers or purchasers (client/customers)

We have this target market because our scented candles can use by everyone. This market includes the people which they