Business Plan

Company Description

My service is going to be a grocery store that also delivers and takes orders over the phone and online. So a person could either call in, order online and also pick either pick up or delivery. You can still come into the store and buy yours goods as well. The mission statement is “Serving everyone like their family.” My goals are to beat out the competitors of other grocery stores and to either put them out of business or to have them join my business. There aren’t going to be any other grocery stores like mine because they don’t deliver, take orders online or over the phone. The strengths to this is that this is a one of a kind store, also the store will make more income as well as other due to other fees such as delivery. The weaknesses are that when ordering online and over the phone you don’t get to pick out the stuff you’re ordering. So you could get some bad fruit or food. Another weakness is that your not getting out in society and you will tend to get lazy as a person because this business is doing all the work for you. Opportunities would be a lot of job openings because you need a lot of people to do the work. I would have multiple teams. I would have a delivery team, ordering team, gathering team, stocking team, cashiers. There will be so many job opportunities and even promotion opportunities. The threats would be all the other grocery stores getting angry and more competitive and start to steal our company’s idea with delivering and the ordering system.

Industry Analysis

“Retail grocery in the U.S. is a massive, $1.3 trillion a year industry. Competition at the top is fierce: over half of 2009’s revenues