California Cheese Case

They decided they needed to appeal to their audience's emotions. Which I believe was a step in the right direction. They appealed to the humor in people giving cows a personality while still letting it be known this is a cheese you can trust. Only made in California and only made with happy cows! The ads highlight what goes on in California like earthquakes and turns what everyone who lives in California knows to be a bad thing into a humorous event.

It's very important for the people to know that this is real cheese not the gross and processed cheese like other companies. This allowed them to stand out. It also opened up doors for the company that had not yet been thought of before. It allowed the food industry to want to be affiliated with their brand; as well as won many awards for their cheeses. The seal was on all the cheeses that they made. Being shown in grocery stores, on coupons, through promotions with pizzerias and food industry magazines. I believe he made a huge difference in the program.

They had to bring emotions to the campaign. One constraint ways they were trying to market so many products to a wide variety of markets. The pros that increas they had to bring emotions to the campaign. One constraint ways they were trying to market so many products to a wide variety of markets. The pros Where that increase profit as well as increased brand recognition tremendously. The con was that it wasn't specific to just one product. They made it so that because anything that comes from this brand is made with these cows so because of that all of our products are good. So they didn't shine light on any particular product besides cheese really. It had a fun and easy to love personality that was family-friendly. Because people and culture change in competition is always around the corner I don't believe they could continue on with the same campaign. It would become annoying at some point, I'd recommend finding their main market and sold exclusively to them. For example if they found that elderly women with additional income Who like to go on lavish trips to winerys they would make classier commercials and have classier campaigns.

I