Cambodia Research

CAMBODIA Research

http://www.business-in-asia.com/why_cambodia.htm

http://www.export.gov/thailand/doingbusinessinthailand/doingbusinessincambodia/index.asp

https://www.cia.gov/library/publications/the-world-factbook/geos/cb.html

http://info.worldbank.org/governance/wgi/pdf/c118.pdf

http://www.oecd.org/countries/cambodia/

http://www.state.gov/r/pa/ei/bgn/2732.htm

http://www.imf.org/external/country/KHM/index.htm

http://www.coface.com/Economic-Studies-and-Country-Risks/Cambodia

http://www.fao.org/docrep/004/ab561e/ab561e05.htm

http://blog.bread.org/2011/11/project-peanut-butter-a-miracle-food-for-malnourished-children.html

http://www.projectpeanutbutter.org/our-work/the-project-peanut-butter-solution/power-of-rutf-and-home-therapy/

Consumer Behavior:

http://issuu.com/nichananprempipat/docs/consumer_behavior_in_cambodia

http://www.freepatentsonline.com/article/International-Journal-Business-Research/279263005.html

Please describe how consumer preferences based on their values and lifestyles differ for your Least Developed Country (LDC) from that of the United States for the product or service you are introducing to your LDC?

Based on cultural differences in your LDC please describe the adaptations you will need to make in marketing strategy in any or all of the following areas of the marketing mix:

    Product

    Price

    Place

    Promotion

Please apply the different aspects of cultural influences as discussed in Chapter 5, such as elements of culture, religion, cultural values, cultural norms, and national/regional character that need to be considered when devising your marketing strategy.

In addition, please post a comment on at least 2 other students' posts offering help as to another observation, idea, perspective, or something you have learned in your research for them to consider in the adaptation in marketing strategy for their LDC.

Whilst, economically Cambodia has a strong labor force at an estimated 7.9 million and a rising FDI funded through public-private partnerships since 2011; it appears Cambodia’s democratic objective through a constitutional monarchy is just an act.[1][5]  Presently, Cambodia is fronting evident risk elements, such as political repression and governmental policy instability due to its autocratic tendencies with a single-party control approach.  Since 1979, Hun Sen has commanded the Cambodian People’s Party (CPP) as party leader, and it’s currently the longest serving prime minister in history with a determination to retire at age 74.[4][5]  In opposition, the Cambodian National Rescue Party (CNRP) has generated tension by demanding Hen’s resignation in December 2013, and demanding fewer totalitarian media control plan.[4][6]  The CNRP has been denied rights for TV and radio stations due licensing authorities alignment with the ruling party, and their presence during the July’s 2013 election was ignored by the country’s nine TV-stations, that are either owned and/or aligned with CPP party members.[6]  According to Global Witness Organization, Cambodia has leased 45 percent of its land to private investors, however, Cambodia’s single-party system has led private investment earnings towards personal profit and political advancement.[2]  It’s currently estimated that 700,000 citizens have been affected from land confiscation without notice or compensation.[3]  This has led to public outrage and opposition leader, Sam Rainsy to returned from exiled and suggest constitutional changes limiting the serving term of a prime ministers.[5]