Canadian Furniture Industry

Situational Analysis:

The Canadian furniture industry endured significantly in the 1990sbecause of the economic recession, and also, the expanding outside rivalry. By 1995, the lessening in the estimation of the Canadian dollar permitted some help to the business by making imports more costly. In spite of numerous Canadian furniture fabricates having shut, the Atherley Furniture Company was one of only a handful few who utilized this chance to reposition themselves and enhance productivity. In any case, the organization stays enduring because of their powerlessness to adventure opportunities and change shortcomings into qualities.

SWOT Analysis

Strengths:

•Skilled and faithful workforce

•"Caledonia" model requires less work accordingly has lower creation costs

•Ability to remodel equipment for "Atherley" model

•Well-set up * Good reputation * Good association with retailers Stable deals

•Steady employment through the year

•Good network and reputation

•Loyal to its retailers

Weaknesses:

•Lack of adjustment to hardware to use in the generation of the "Atherley" model

•"Parkdale" model production includes two-stages accordingly has expanded creation costs

•There most popular item "Parkdale" is no more in style.

• Labour disputes, skilled and non-killed labourers on Parkdale. Could prompt work strikes

•Rising inventories and in addition declining benefits on "Parkdale".

•From rising overwhelming obligation stack and declining income on Caledonia

•Management is hesitant to put resources into more hardware or development of the plant

Opportunities:

•"Atherley" model business sector has been developing consistently; holding piece of the overall industry

•"Caledonia" model keeps on getting developing offer of the business sector in spite of rivalry

•Market research for new seat model

•Outsource creation

•Many contenders that can arrange contract understandings

•Collaborate with wholesale retailers

Threats:

•Several Canadian furniture makes have shut

•Decline in Canadian dollar has made imports more costly

• Decreased business sector for "Parkdale" model

• Sales development in furniture industry has been moderate

• Intense rivalry in industry by residential and remote makers