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Carlsberg Case

Autor:   •  December 4, 2012  •  Research Paper  •  5,552 Words (23 Pages)  •  1,117 Views

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MSC IN MANAGEMENT

2011-2012

Coursework: Carlsberg Group - Calculation and Interpretation of Ratios

30% of the total grade

Word Count: 4000 ± 10%

Course: Accounting for Managers

Instructor: Dr. Stergios Leventis

October 2011

Table of Contents

Introduction……………………………………………………………………………………………………3

Beer Industry Structure, Dynamics and Profitability……………………..………………3

Beer Drinking Culture…………………………………………………………………………………….5

Porter's Five Forces Analysis of Brewery Industry………………………………………….6

Company Background…………………………………………………………………………………….7

RATIOS…………………………………………………………………………………..……………………...11Benefits and Limitations………………………………………………………………………………11

Interpretation of Ratios………………………………………………………………………………..12

Red Flags………………………………………………………………………………………………………21

Conclusion…………………………………………………………………………………………………….22

Appendixes……………………………………………………………………………………………………24

Bibliography…………………………………………………………………………………………………27

Introduction

For this assignment, the main task was to choose a company listed on NYSE that belongs to "sin industries", to calculate the ratios for this company and to interpret them. As brewery industry belongs to "sin industries", Carlsberg AS Group was chosen. It is the fourth largest brewing group in the world.

In order to be able to comment on the financial position, performance and prospects of the firm, as mirrored by ratio analysis of the financial

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