Case Observation

Case Observation

Key issues that is causing the lag of the rechargeable battery industry

• Growth of electronic devices that utilizes non-battery source. (USB chargers, Bluetooth chargers, etc.)

• Consumers aware of the price of energy and trying to cut costs. (thus preferring energies that doesn’t require rechargeables)

• Consumers and companies are finding and using other ways to conserve and utilize energy. (battery consumptions are costly and is a physical burden)

• Tech companies working their own energy source and rechargeable materials.

SWOT Analysis

Strengths

• Profitable company considering fierce competition from Duracell, Energizer, and other top companies. (Sony, Samsung, etc.)

• Strong North American presence. (USA, Canada)

• Respectable research and development division.

• Has international presence.

Weaknesses

• Company is smaller than Duracell and Energizer. (difficult to grow)

• Rayovac batteries have weaker brand awareness than Duracell and Energizer.

• Market share is dominated by the main 2 brands. (Duracell and Energizer)

• Lack of marketing and advertising efforts.

• Lack promotional efforts.

• Slow or non-existent consumer communications.

• Lack of financial capital.

• Economic uncertainty can affect the long-term growth or profitability of Rayovac.

Opportunities

• Lead the North American market with better marketing and advertising.

• Co-branding or co-marketing with other electronic brands.

• Product diversification. (diversify into other battery products)

• Channel into other markets. (Asia, Africa, Oceania, etc.)

• Brand awareness or marketing through social network. (Statistics can be gained)

• Hybrid batteries. (consumer less power and energy)

• Research and development.

• Off-shore production to cut costs and maximize profit.

• Identify costs and time saving efforts of supply chain and