Case Study "nokia"

Case Study “NOKIA”

I. Time Context and Setting

1993 and Finland (North of Europe)

II. Point of View Taken

Likka Raiskinen, Head of Entertainment and Media Business Unit

III. Main Problem

How to sustain the position as one of the world’s top seller of mobile phones in the world?

IV. Sub-problems

• To maintain superiority in the R & D (mobile technology)

• To sustain the competition and market share in the mobile (GSM)

• To motivate employees (1/3 of 52,000 employees are working with R & D) about 17, 160

V. Objectives

Short Term

 To maintain the technical support group (TSG) and motivate the employees.

 -To continue innovate

 -To sustain the global competition

Long Term

 To increase market share (Market leader)

 To be recognized as Top 3 (sixth most recognized brand in the world).

 To always pioneer in the introduction of new technology in the mobile telecommunication (GSM)

IV. Areas of Consideration

Industry Profile

Many players (competitors in the GSM)

Different brands from different countries

Price are competitive with bundle/accessorize

Huge business with high demands

Mobile technology will be future trends with more features and applications.

Strengths

 6th most recognized brand in the world

 Superiority in the R & D

 One of the first GSM