Case Study of Boost Juice

Contents

1.0 Briefly Introduction

2.0 Company and Products Background

2.01 The Boost Juice Bars Company's objectives, strategies， market share and how has the product been performing

2.02 The company's main operations and history of Boost Juice Bars Company in last three years

2.03 The products of the Company and the target market for the products

2.04 The resource that the Company has to go to overseas

3.0 Country and Product Market Attractiveness

3.01 The macro environment of Cyprus

-Political and Social Environment

-Economic Situation

-Technology Environment

-Cultural Environment

-Similarities and differences between Australia and Cyprus, the influence to the company's strategy

3.02 Product Market Analysis

-Size of the market and the growing rate

-The market segments

-Market supplied by foreign resouces

-The major forms of marketing channels used within the product market

3.03 Competitive Analysis

-competitors analysis

-compare with competitors

-consumer analysis

-target market segmentation strategies

4.0 Opportunity Statement

5.0 Marketing Objectives

6.0 Entry Strategy

7.0 Summary

8.0 Reference List

1.0 Briefly Introduction

This essay will be presented an international marketing entry report of Boost Juice Bars Company. The report will be a particular analysis of the company's plan and entry strategy of going to the market of Cyprus.

2.0 Company and Product Background

2.01 The Boost Juice Bars Company's objectives, strategies， market share and how has the product been performing

Boost Juice Bars Pty Ltd was founded in March 2000 in Australia. It is one of the most Australian's successful franchises. It is an international chain of retail outlets that specialized in selling fruit juice