Cassava Case

This report will explain about the cassava chip as the product from Indonesia that will be export to Australia. In the first semester we will try to introduce this product to Perth, Sydney, and Melbourne. As we know that cassava is not so popular in Australia, even more some of Australian does not know about what is cassava. Our goal is to introduce cassava chip to become an interesting snack to eat beside of potato chip.

Before we go so far we need to know what is cassava. Cassava is a shrubby, tropical, perennial plant that is not well known in the temperate zone. For most people, cassava is most commonly associated with tapioca. The plant grows tall, sometimes reaching 15 feet, with leaves varying in shape and size. The edible parts are the tuberous root and leaves. The tuber (root) is somewhat dark brown in color and grows up to 2 feet long.

It is grown in the farm lands surrounding the town of Bogor in West Java, Indonesia, about 37 miles south of Jakarta, Indonesia's capital city. In Indonesia, cassava is used in a variety of food products; the same way potatoes are used in the U.S. They can be used as vegetables in dishes, grated to make pancakes, dried and ground into tapioca flour, or sliced and made into snack chips.

There is also growing potential demand for utilization in human food, animal feeds, starch and pharmaceutical industries. Likewise, cassava utilization as food varies from region to region in Indonesia. Locally, cassava is a source of food security, not only because it can be grown on less productive land, but because it is a source of income for producers, processors and generally a low cost source of food. These relationships suggest that the development of market opportunities and demand for cassava can contribute substantially to poverty alleviation, especially for resource-constrained households, and can increase household food security and income.