Ceo of Abc Washing Company

Unit VIII Essay

Amber Sikes

Columbia Southern University

        As the CEO of ABC Washing Company, I have decided that we are doing so well here in

the United States that I would like to take our company internationally. I am going to making the

move of marketing our new front load washer and dryers to the country of Czech Republic. My

idea of marketing these items in the country of Czech Republic has brought some negative

opinions but after much research I believe that the products can be marketed there successfully.

        Miele is the current manufacturer and supplier of washing machines and dryers to

Germany and Czech Republic. The front load washer and dryer is currently selling for $2,000

each in the country and actually lack the more modern style of the washers and dryers we have

here at ABC Washing Company. The Miele line of washers and dryers are popular for the drum

design. It is a unique honeycomb design that helps the clothes float on the layer of water during

the whole cycle. This design is good for the very delicate fabrics such as angora and silk. It is

deemed to be safe for these delicate fabrics which avoid undesirable or needed trips to the dry

cleaners. The company Miele already has numerous manufacturing plants that are located there

in Czech Republic. I believe that in time our company could set up our own manufacturing plant

in order to cut down some of the costs, offering our products at a lower price than that of Miele.

The negative remarks of the economy of Czech Republic are what we are facing here at ABC.

The median income is only $20,000 USD. There are people who see this as not many people will

be able to afford our new front load washers and dryers. I believe that if they are already paying

$2,000 a piece for each washer and dryer that does not have the modern look and appeal to it,

that is what we can use our main focus on to market our products. We can offer the newer

sleeker modern front load washer and dryer at a more economical price to the citizens of Czech

Republic.  Our washer and dryers can be altered to fit the need and desires of what the people

want, to ensure they are getting what they pay for. ABC Washing is committed to product

differentiation and alteration strategies in order to successfully market our new product there.

The Czech Republic is a big exporter of machinery. This new line of washer and dryer

could benefit the country as well as give us more opportunity for expansion. We are not only

able to market our products there but also have an option as making the Czech Republic a

manufacturing site also. This will help build their economy and give them another product to

export to other countries. We also would have to worry about the political concerns of