Click-5 Bookstore Business Plan

Section 1.0 EXECUTIVE SUMMARY

Click-5 is the start-up bookstore planned to open in Taman Bendahara, Pengkalan Chepa, 16100, Kota Bharu, Kelantan. Company management has set a target to achieve maximum profits through the sale of books, a dominant selection of the products, a competitive variety of services including reading with a cup of coffee and desert plus relaxing, friendly environment that encourages browsing and reading.

Nowadays, many publisher published books that are useful and interesting to read by all levels of society. This is based on statistics of the publisher’s number in the year of 2011. Reading culture among Malaysian rise to eight to twelve books a year on year compared to just two books in 1996. The increase was influenced by the increase in book publishing company in Malaysia as well as increasing the amount of reading material. Not only that, a total of 8,877 companies with 23,181 titles of publisher government and 167,704 of non-governmental publications last year. Reading material in languages such as novel form of fiction and non-fiction received an overwhelming response when sold up 60 percent as well as literature and religion.

Based on the statistics above, idea to open Click-5 Bookstore was triggered. We also found that there is no similar business that has the same concept like this in Kelantan. The homemade desert such as cakes might be our strengths and customer favorite. One of our main objectives is to cultivate interest in reading among Malaysian. Besides that, we also aim to create a relaxed atmosphere while enjoying the books and deserts.

Click-5 Bookstore will offer a wide range of book, magazines and stationary. This includes just about every conceivable category including fiction, non-fiction, business, science, children’s, hobbies, teenagers, religion and other types of books. In addition, we will be offering a competitive buy and online-buying service to assist in lowering our inventory acquisitions costs and making our store more attractive to our customers. Furthermore, we will offer a search and online order service for customer seeking to find hard to get items. Click-5 Bookstore also will serve a relaxed “reading section” type atmosphere that we will encourage through the placement of chairs, couches and others.

Section 2.0 INTRODUCTION TO THE COMPANY

2.1 Company Background

The company name’s is Click-5 Bookstore. The history of the ‘Click-5’ is based on owner’s relationship among 5 members since collage. The company is a start-up with an initial capital of RM40, 000. The bookstore located at Taman Bendahara, Pengkalan Chepa, 16100, Kota Bharu, Kelantan. The management team is made up of a Genaral Manager, a Sales & Marketing Manager, a Financial Manager, a Human Resources Manager and an administration. Our bookstore operates everyday