Coke Pakistan

Table of Contents

Letter of Transmittal        

Acknowledgment        

Introduction        

COCA-COLA’S VISION (2020)        

COCA-COLA’S MISSION        

Product and Brand Management Strategies        

New Product Development Stage        

Segmentation        

Geographic segmentation        

Demographic segmentation        

Psychographics segmentation        

Targeting        

Positioning        

Perceptual Map of Coca Cola Company Pakistan        

Product line length mix        

Levels of Product development        

Marketing Communication Strategies        

Types of Media used to Promote Coca-Cola        

Distribution Strategies        

Retailing Strategies        

CRM Strategies        

Marketing Research strategies        

STEP Analysis        

ECONOMIC ANALYSIS AND FACTORS        

Letter of Transmittal

Muntazir Haider

Strategic Marketing  

SZABIST

Karachi

Dear Sir,

We are pleased to submit a report on Strategic Marketing for our Project 1 called ‘Foodies’. During all the phases and stages of the development of this report, we have gained very useful knowledge. We have tried our utmost to cover all aspects of this report and we hope that this report will meet your expectations.

Regards,

Rutba Gabol

S.M.Hussain Ali

Sarah Siddiqui

Aqib Jalbani

Acknowledgment

We would like to extend our heartfelt appreciation and thanks to Sir Muntazir Haider without whom this project would not have been possible. His endless support guidance & mentoring made this project successful. Thank you Sir for giving us an opportunity to do such a project!

The project received an overwhelming applause from our peers. The hands-on event sparked team work and leadership qualities amongst us, and enhanced our learning and understanding.