Collezione C2
Autor: Jonas Cos • September 22, 2015 • Research Paper • 525 Words (3 Pages) • 1,026 Views
HISTORY AND PROFILE
The Collezione brand was established 33 years ago (1972) and was one of the pioneers producing local branded apparel in the Philippines. Collezione's specialty is the manufacturing and marketing of men's t-shirts (with collar and cuff).
Back in 1972, Collezione got its inspiration from world-class brands that could only be admired through the pages of magazines. The importation of high quality garments were very limited during those days and the Philippine population had little access to high quality imported garments. Thus, the company wanted to fill the need of the Filipino people and supply them with high quality, imported looking t-shirt that were locally made. In the mid 1980s. Collezione expanded its product lines and introduced women's wear and toward the late 1980s included children's wear as well.
In November 2000, Collezione set up Team C2. The function of this team is to launch a new brand called “C2,” to reinvent and modernize the flagship brand Collezione. The C2 brand offers hip new clothes for the younger generation (teens) and maintain a stronghold in the middle-aged market of Collezione.
COMPANY PURPOSE
“ Provide products that Filipinos can be proud to use and / or wear here and abroad. Products that can compete and compare with imported global brands at 'Filipino prices'. “
VISION
Collezione-C2, a Filipino lifestyle brand. A universal brand for all Filipinos.
“ We will provide clothing and products for people from all walks of life; young and old, male and female. “
MISSION
We exist to provide value to our customers
products with affordable quality, best value for money and a great selection of merchandise
quality beyond customers' expectations
We strive to provide good opportunities for our employees
work hard and stay productive, strive to achieve an excellent reputation
We strive to give our products a globally
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