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Comcast Corporation Case

Autor:   •  January 11, 2012  •  Case Study  •  507 Words (3 Pages)  •  2,122 Views

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• Identification of the industry to which the company belongs.

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States. It belongs to the Telecommunication industry and more specifically CATV (Cable TV) Systems.

• Products and services of the Company.

Comcast Corporation operates in two segments: Cable and Programming.

The Cable segment manages and operates cable systems in the United States. It offers a variety of services over its cable systems, including video, high-speed Internet and phone services. It markets its cable services individually and in packages to both residential and business customers. Its video service offerings range from a limited analog service to a full digital service, as well as advanced services, which consist of high-definition television (HDTV) and/or digital video recorders (DVR). During the year ended December 31, 2010, the Cable segment generated approximately 94% of its consolidated revenue. The Cable segment also includes the operations of its regional sports and news networks.

The Programming segment consists of its consolidated national cable programming networks, E, Golf Channel, VERSUS, G4 and Style. Its revenue from its programming networks is primarily generated from monthly per subscriber license fees paid by multichannel video providers that have entered into multi-year contracts to distribute its programming networks, the sale of advertising and the licensing of its programming internationally.

The Company’s other business interests include Comcast Interactive Media and Comcast Spectacor. Comcast Interactive Media develops and operates its Internet businesses focused on entertainment, information and communication, including Comcast.net, Xfinity TV, Plaxo, DailyCandy and Fandango.

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