Comcast’s Business

1. The reasons for Comcast joining in public social networks are they would like to up to date and to stay connected, and also by using social network, at once they can able to connect with more people. And also they can save money for advertising in newspaper, they had an aim to work their level best to satisfy customers, hence they used this way.

The differences which are made by Comcast’s business are that their application which is in Salesforce.com helps them to improve the sales and also they can get more number of new customers easily, also had ability to view data about its sales at any instant, this helps them to make sales without any other methods.

The benefit for the customer is that they can have a great customer service and also they had ability to use services in an easy way.

2. There are some issues and challenges by using the social network monitoring are by considering the mass marketing, in which the company has to pay money to advertise any of its products or services. By the use of social media, they can save the costs of advertisements through the visiting of customers to the websites in personnel. In the online media, sellers of the companies use marketing of type named viral marketing, using that information can be passed through all people like a virus in computer. By using buzz marketing, means it is a way to spread unconfirmed news about product based on the requirements of customers which are typed in online, this method is quite different than the way of professional advertising.

3. Radians 6 using the techniques of listen and engage for its business. Through listening, it develops KPI charts helps in filtering data on spot and also can helps to update the collecting data in the reality. This method facilitates the way to check buzz posts and helps in identifying customers. And also helps user by giving a path about notifications which are attached. Then user will respond to complaints posted by customers, check conditions of market and also can meet new customers too. By the combination of these two techniques, for exact market costs by the salesperson can negotiate sales and also can advertise in real time. Using application software, it can advertise to new customers and also can get the feedback of existing customers.

4. The various