Comments About 谷歌在印度设立旗舰店

Comments about苹果要在印度开旗舰店 将其视作中国市场替代者

陈磊 Lei, Chen  Vivian BB304522

1. 旗舰店

旗舰店是指某一品牌在某城市中最大且最为丰富齐全的营业店，或拥有最快上市速度等特点为一体的专卖店或专营店。

1. 旗舰店的意义

旗舰店不仅仅是一个概念、一个品牌、一种哲学、一套生活方式，旗舰店也应该是形象的旗舰店，用来更好地展示企业品牌形象；还应该是销售的旗舰店，要有好的销售业绩；更应该是管理的旗舰店，可以高效地管理商店（其中包括对员工的管理）。总之，旗舰店是企业顺应商业发展需要和参与市场竞争的必然产物，是品牌竞争的有力手段，对企业本身有重大意义，对行业发展也能起到绝佳的示范作用。

From this Apple’s action only proved that India market has the value to further explore.

Apple already set biggest flagship shop of whole Asian in Hangzhou 杭州 in 2014.(The link for this news is http://www.ithome.com/html/it/126128.htm ). I think flagship shop itself doesn’t mean too much things, only shows a trend.

• There is no doubt that India market is a huge market which only next to China. And the rapid increasing middle class also have huge buying power. But there is much more important fact that is seventh in ten of Indian live in village, and also one forth people living in poor living condition.  Which mean the middle class or say the average buying power still not so high enough.
• I also do believe high profit hides behind huge risk. India market is comparatively risky than China Market. In the specific situation from the case, there is fixed return rate the only thing we need to consider is risk. I do believe the risk that investing in India is higher than China.
• And from the news that I believe it is a good decision for Apple to invest 旗舰店in India because Apple only set store in small store”店中店” in India before. It will impressively strengthen its brand image and make its brand identity much more vivid.

• I think this title of the news can be better describe this event. 中国市场放缓 苹果“旗舰”转向印度(The link for this news is: http://www.ftchinese.com/story/001065870?full=y )
• I have to say by now the growth rate of China has been much slower than before, but this kind of change is what may prove the economy in China is on the road which is long-term focused. China is trying to transfer into innovation and capital intensive model or technology intensive model from labor intensive model, to focus on long-term healthy development instead of pursuing only GDP at cost of environment or nature resources.

• Last but not least, the point I want to emphasis is the question in the case focus on only risk not the choice (consider the return rate and risk at the same time.)  So I still hold the point that China is better choice.