Communicating Value Via Promotion! - You Decide

Week 6: Communicating Value via Promotion! - You Decide

William E. Taylor

Marketing Management

Professor -Martha Buxton

1) The strategic moves the company makes have implications across the three key functions — finance, marketing, and operations.

For the marketing Director the concerns would be promotion based activity about the increment of the sales, the advertisement will be depended. The sales and local region will matter a lot for this plan. The concern and question would be about the profits and expansion of the business. The product in which the customer is totally satisfied, the planning and decision process, the product features and its specifications. The expectations and target requirements are the concerns of sales. The customer needs and requirements their focus area etc.

Consumer basically looks the behavior and the ways of talking of the marketing executives. A marketing guy needs to focus on the area and give attention in the area where consumer wants to be. A consumer thinks that a marketer needs to think about us and a marketer needs to develop that scenario which helps the consumer easily to choose and decide. The brand and its value depends the segmentation of the product particularly depends on the consumers movement.

The questions here are the customer satisfaction and his happiness. There should be a proper planning and proper segmentation so the company and directors should not face any trouble or financial crisis. There should be one experienced and a knowledgeable guy who can give complete and true information in regard to sale its territories. There is different categories of people like mass media youth, children, adults, old age people and some also target women for their business growth which is completely depend on the company's product. Company should think it effectively whether the investment is good or bad whether it is profitable or not.

2) Which of the proposed approaches would you support? Which ones would you not support?

To support any of the given ideas first need to explain the motive behind of it .As mentioned in the question that we are planning the IMC (Integrated Marketing Communication) of our new consumer Product. So the basic concept is to increase the sales by the help of defined Promotional Strategy.

In the question we have four different Strategies which we can use to increase our sales but to choose one or two or any strategy among them we need to focus on our budget part. We can't go beyond of the given Budget. As per given Budget or scenario the 2nd and 4th option is more beneficial and feasible.