Company G 3-Year Marketing Plan
Autor: Jerry Johnson • February 24, 2018 • Business Plan • 3,699 Words (15 Pages) • 824 Views
Company G
3-Year Marketing Plan
Assessment Code: MKT 1
Student Name: Jeremiah Johnson
Student ID: 000236573
Date: 7/19/2013
Mentor Name: Deborah Long
Table of Contents
Introduction
Mission Statement
The Product
Consumer Product Classification
Target Market
Competitive Situation Analysis
Analysis of Competition using Porter’s 5 Forces Model
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Market Objectives
Product Objective
Price Objective
Place Objective
Promotion Objective
Marketing Strategies
Product Strategies
Price Strategies
Place Strategies
Promotion Strategies
Tactics and Action Plan
Product Action Plan
Price Action Plan
Place Action Plan
Promotion Action Plan
Monitoring Procedures
Introduction
Company G was founded on the principle of creating low-cost quality products aimed at improving the lives of its consumers and making everyday processes and habits a little bit easier. They focus mainly on creating electronic devices and appliances using cutting-edge technology designed to work more effectively than their competitors products, and are also the most energy-efficient and cost-competitive as well.
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