Consumer Perceptions of Socially Responsible Consumption: Attitudes Among Chinese and German Business Students- a Comparative/ Contrastive Study

Fachbereich Wirtschaftswissenschaften

Studiengang International Management

Fach- Sozial und Methodenkompetenz

Bachelor Research Proposal

Consumer perceptions of socially responsible consumption:

Attitudes among Chinese and German business students-

A comparative/ contrastive study

Index

1        Title and Initial Statement of Research Question        

2        Background        

3        Statement of research objective        

3.1        Primary research objective        

3.2        Secondary research objective        

3.3        Definition of terms        

3.4        Detailed explanation of objectives        

4        Research design and schedule        

4.1        Approach        

4.2        Methods of familiarisation:        

4.3        Methods of using text:        

4.4        Methods of using Talk:        

4.5        Methods of using experimentation:        

4.6        Methods of observation:        

4.7        Tools of data recording and documentation        

4.7.1        Tools for talk        

4.7.2        Tools for text