Cool Air Chewing Gum
Autor: elisegrace29 • August 21, 2016 • Business Plan • 12,632 Words (51 Pages) • 996 Views
1-year Integrated Marketing Communication plan
Product: Cool Air Chewing Gum
Target market: Vietnam urban areas
This is a project belongs to Marketing Communication course at RMIT Vietnam International University, that I had completed 2 years ago with a group of 4 members. I was the team leader who was responsible for the overall quality and guaranteed the good coordination and organization between different parts of the report.
This report together with a 30 minutes presentation to demonstrate our ideas visually had received a High Distinction grade.
- Established a wide and deep range of knowledge about integrated marketing communications as a process of developing brand equity; with special emphasis on advertising and sales promotion, and theories of communication.
- Explained the marketing communications mix and recognized its role in marketing strategies.
- Generated a strong understanding of a range of methods used in budgeting, planning, controlling and evaluating communication efforts.
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE
Subject Code: | MTKG 1257 |
Subject Name: | Marketing Communication |
Location where you study: | RMIT Vietnam – Saigon South Campus |
Title of Assignment: | IMC Plan |
File(s) Submitted | Cool-Air_chewing-gum.docx |
Student name & ID: | Ngo Thuy An (s3220700) Nguyen Hoang Nhat Ha (s3222628) Nguyen Hoang Linh (s3245822) Phan Thi Ha Vy (s3246681) |
Learning Facilitator in charge: | Melvin Fernando |
Assignment due date: | April 22nd, 2011 |
Date of Submission:
| April 22nd, 2011 |
Late Submission Approval | |
Number of pages including this one: (Please number your pages like this: page 1 of 7, page 2 of 7, etc) | Page 1 of 31 |
Word Count: (Main Content) | 10,061 words |
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