Costco Case Study

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EGRM 6615 – APPLIED MARKETING FOR ENGINEERS AND OPERATIONAL MANAGERS

FINAL REPORT ON TERM PRESENTAION

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TEAM MEMBRS

ADITYA VARMA DANDU – 00598536

FLAVIAN JOHN – 00600498

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ABDULLAH – 00543280

YUVARAJ – 00597137

Contents

Introduction        

Aim and Mission        

Code of Ethics        

Obey the law        

Take care of our members        

Take care of our employees        

Respect our suppliers        

Rewards our shareholders        

Market Insight        

Market Share and Analysis        

Marketing Strategy        

SWOT Analysis        

Employee Focus        

Sales and Promotion        

Profit and Loss        

Conclusion        

References        

Introduction

Costco is a membership warehouse club founded by James Sinegal and Jeffrey H. Brotman. Costco focuses on delivering best possible prices on quality merchandise to its customers. Costco provides a large selection of merchandise with the convenience of specialty departments and exclusive memberships that make the shopping experience a pleasurable one.

Costco opened its first store in Seattle in 1983. But the corporate history dates back to 1976, through its mergers, when Costco merged with its competitor Price Club which was founded in San Diego, California in 1976.  Costco merged with Price Club in 1993, and was later named as “Price Costco”. But, in 1997 Price Costco was named as “Costco Wholesale”.

As per the data available on 11th November 2015, Costco has a total of 698 warehouses in United States, Canada, Mexico, United Kingdom, Japan, South Korea, Spain, Australia and Taiwan.