Css 301 - Spinneys Same Days Delivery

GENEVA BUSINESS SCHOOL

CSS 301

E-BUSINESS PRINCIPLES

ACTION LEARNING PROJECT – ALP

SPINNEYS SAME-DAY DELIVERY

Submission Date: 11th of July 2015

Shadi Abu-Hussein

Student ID: 15MAR142MBAIM

1. EXECUTIVE SUMMARY

The purpose of writing this report is to discuss the E-Business concepts behind launching Spinneys a non-typical online delivery model to expand customers outreach in Dubai by utilizing the time people spend in metro stations, bus stops and similar places to order products from the store via QR-Code technology.

The Introduction discusses the E-Commerce definition and how it will affect Spinneys’ market share and why they need to move into E-Commerce business, the introduction ends with a list of objectives and scope of the report. After which Spinneys’ History section introduces a brief about Spinneys, its foundation, history and area of operations.

Section 3: Spinneys’ Same-Day Delivery: E-Commerce Model, starts with comparing both business models: the conventional and the “Same-day delivery”, highlighting their strengths and limitations. In the “Solution at a Glance” part, the solution is examined and divided into three phases with ideas for future development, and recommendation for the available technologies that support each phase. The discussed technologies include the use of QR-Codes, smartphones, cloud computing, CRM, iBeacon and touch screens. QR-Code technology deliberated with the focuses on its position in Gartner Emerging Technology Hype Cycle report for the years 2011-2014.

Section 4: Systems Development Life Cycle (SDLC), the discussion dives into the importance of the information systems for E-Business, and discusses the development life cycle which usually starts with planning, then requirement analysis, followed by design, and finishes with development and implementation, and is later supported by maintenance to fix bugs that might appear and/or future development.

Section 5: The 3C’s of E-Commerce, emphasizes the effect of the Content, Community and Commerce on the E-Commerce business, its consequences to the “Same-day delivery” business model, and how Spinneys can increase its revenue with developing the 3C’s to have a Multiple Revenue Stream E-Commerce business.

Finally, the conclusion highlights the limitation of the suggested non-typical online delivery E-commerce business and the recommendations to eliminate these limitations:

RECOMMENDATIONS:

• Expand the outreach by distributing the “Virtual store” concept through newspaper advertisements and any other medium, this will allow more people to benefit from the “Same-day delivery” service.
• Consider some dynamically updated technologies instead of having a printed board “Virtual Store” which will be placed in the public areas; examples, LED screens and touch screen.
• Explore new technologies to analyze customer behavior and detect their presence to suggest a tailored list of products, for example, the iBeacon.
• Examine the effect of the 3C’s on the “Same-day delivery” business model and launch a development project to consider the effect of the Content, Community and Commerce.

1. TABLE OF CONTENTS

1. INTRODUCTION

1. BACKGROUND

E-Commerce or Electronic Commerce is trading transactions for products or services completed remotely using information system. More formally, digitally enabled commercial transactions between and among organizations and individuals, all transactions mediated by digital technology, and occur over the internet and the web and may also use other technologies such as e-mail. Commercial transactions involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products and services.