Customer Management Process

CLS – Product Development

Focusing on new quality and healthy concept beverages such as juices and drinks to increase sales in order to fulfil and anticipate customer’s needs, concentrating on health conscious and strengthen the marketing using social media, website platform and campaign to grab potential demand in market.

BLS – Cost Leadership[pic 1]

Enhance the quality and healthy products (juices and juices drinks) globally at best price value that are marketed through social media, website platform and campaign at shopping mall to increase customer awareness, especially the health conscious consumers.

Customer Management Process

Selection

Acquisition

Retention

Growth

No

Course of Actions from CLS & BLS

Selection Objective

Customer Segment

Value Proposition

Brand Image

CLS

1.

Focusing on new quality and healthy concept beverages such as juices and drinks to increase sales in order to fulfil and anticipate customer’s needs, concentrating on health conscious and strengthen the marketing using social media, website platform and campaign to grab potential demand in market.

(1)

BLS

2.

Enhance the quality and healthy products (juices and juices drinks) globally at best price value that are marketed through social media, website platform and campaign at shopping mall to increase customer awareness, especially the health conscious consumers.

(2)

Note:

1. Understand customer segments based on customers’ lifestyle to identify exact preferences of customers in purchasing healthy beverages.

2. Manage brand by establishing the customer survey that emphasized on brand awareness and preference.