Cuts by Maria Case

Mission Statement

Cuts by Maria Hair Salon is committed on providing each client with exceptional customer service and a unique hairstyle.

Goals and Strategies

Goal 1:

Financial objective is to have sales/revenue exceed operating expenses by minimum 20% within the first two years.

Strategy:

• Offer senior citizen and military discounts.

• Provide benefits for frequent customers.

• Accommodate clients with convenient hours. (See Hours of Operation and Staffing sections below)

Goal 2:

Create a positive reputation through effective advertisements.

Strategy:

• Rely on word-of-mouth, social media (Facebook and Twitter), advertisements in local newspapers, email newsletters and weekly shopper advertisements with coupons.

o Facebook and Twitter pages

 Communicate with current and potential clients.

 Notify of special events, discounts, and new products/services.

Goal 3:

Develop a promotion in the first year that generates repeat clientele.

Strategy:

• Establish a frequent customer card

o For every 10 visits, the customer will receive one free haircut.

o For every friend referred, a 25% coupon will be applied at checkout.

Goal 4:

Donate a portion of each sale to select charities.

Strategy:

• Select charities include

o Locks of Love

o Local animal shelter

o American Cancer Society

• $1 from each sale/service will be donated to the client’s charity of choice at the end of each month, up to $2,500 total.

Hours of Operation

Cuts by Maria accommodates clients with convenient hours six days a week. By offering weekday, weekend, and night hours, Cuts by Maria is flexible in order to be incorporated into the customers’ busy lives.

The chart above lists the