Dansko Case Study

Individual Assignment 5

Dansko Case

What are the main issues for Dansko’s Management? Do an internal analysis of their strengths and weaknesses. List only the “key” strengths and weaknesses (no more than two each).

Issues:

While enjoyed the great success in selling footwear, Dansko realized that some of its past strategies could not be maintained. Dansko need to find out new strategies to fit better of its medium-size business.

Strengths Weaknesses

Control unique, warm and friendly culture

Hiring and nurturing young talent

Financially independent with no debt

High quality products Mom-and-Pop management may be outdated for current growth

Too many reporting lines leading to one person

Lack of industry experience throughout senior management

How does their organizational culture and organizational structure help/hinder their growth? What structural type would you say they subscribe? Simple, functional, multidivisional, flat, or any other description you may think is appropriate (from HIH chapter 11). In arguing your point, explain the relationship between structure and strategy in this case. What is your recommendation for Dansko. (You can remove this question if you need more space).

First, the Mom-and-Pop management style does create competitive advantages for relative small size firms such like Dansko. In fact, the owners of the company looked on all their employees as family. Dansko helps beyond their employees’ jobs, for example, Dansko help to finance its employees’ education and let many of them take college course to further themselves. This