Debbie Truong

The management's action plan has two fundamental branches namely: the marketing plan and provision of service. The marketing plan covered product planning, price, place and promotion while provision of service is geared towards negotiations to suppliers and sub-contractors.

Conclusion

The paper seeks to identify important factors in the internal environment of RA's operations and management. The use of methods and instruments like resources and capabilities, VRIO framework, value chain, and action plan help us understand its operations within.

Furthermore, the bases of using the methods effectively offered more venues for growth and improvement within. Continuous analysis and examination of these internal factors can help support firm's constant struggle for competition and economic growth. Whereas, proper use of instruments and employment of strategies are more important in order to achieve specific goals and objectives.

Differentiation strategies are attractive whenever buyers' needs and preferences are too diverse to be fully satisfied by a standardized product or service.

A company attempting to succeed through differentiation must study buyers'

needs and behavior carefully to learn what buyers think has value and what

they are willing to pay for. Then the company must include these desirable

features to clea

Differentiation enhances profitability whenever the extra price the product commands outweighs the added costs of achieving the differentiation.

Company differentiation strategies fail when buyers don't value the brand's

uniqueness and/or when a company's approach