Describe the Scandal Involving Russia and Their Use of Facebook: What Did They Do and Why Is It So Controversial?

Q1. Describe the scandal involving Russia and their use of Facebook: What did they do and why is it so controversial? (about 50 words)

During the election period from 2015 to 2017, Facebook found 470 fake accounts post 3,000 ads about immigration, race, homosexuality and gun rights. Those accounts run by Russia and they spent nearly $100,000 on ads to impact people’s mind that interferes with the election of the President of the United States. Russia used unethical and illegal means to share the unjust issues. It disobeys the tent of default compliance people followed within social media under the freedom.

Q2.  Many observers were surprised by the Russians effective "target marketing" of their messages based on segment behaviors and psychographics. Please explain this (about 50 words)

Russia accounts have a specific target direction within ads. The criteria of the segment of behavioral and psychographic in marketing depend on uses, attitudes, knowledge and opinions, beliefs, personality, and value. Facebook is the best social media platform for them to share the sensitive topics. It has 81% of all American users of the voters and the most of them update information daily. People have the freedom to post their opinions and viewers. Their Ads demonizing the liberals of race, gun fetishist and LGBT that arouse Democrats' indignation affects the righteousness people played by Russia's hand. Russia uses the consensus of voters' voice fully change people by demagogy.

Q3. In your opinion, do you think that this influenced the outcome of the presidential election? (about 50 words)

Yes, I think this influenced the outcome of the election. The ads and the consensus will give the viewers psychological hints in their mind when they believe what does majority people trust. In my opinion, the result from now is proving the influence. It shows the ads persuade the high range of the voters.

Q4. What did you learn from this assignment? (about 50 words)

I learned how the marketing strategies change the result and how marketers use the physical and mentality to be a success. If communication is an art, the product is the craft, then the marketing is made up of plenty of elements. A lot of things formed by a few of factor, we could not only hear a side of a story to choose to believe. Even the Russia works well at marketing place, but I think we should doing business based on the ethics and laws. I feel to be ethical and legal is the precondition of getting profits.