Differentiating Between Market Structures

Differentiating Between Market Structures

As a hired consultant a market analysis is performed for the Kudler Fine Food Virtual

Organization. To gain full review of the company's potential the organizations strategic plan,

marketing overview, customer’s views, and market surveys are reviewed. The information will

allow an understanding of the company's competitiveness within the industry. The market

structure that best relates to the virtual organization is revealed to access whether the

organization has the ability to achieve long term profitability. At the end of the analysis

recommendations will be provided to the company to show how the company can maximize

profits.

Kudler Fine Foods is a gourmet shopping center that offers the finest pick of goods to it

customers (Apollo Group, 2011). These goods contain organic ingredients and/or fresh selection

without unnecessary preservatives (Apollo Group, 2011). Goods are rotated on the shelf on an

ongoing basis, and those foods that is still in good condition are often donated to local shelters

(Apollo Group, 2011). Kudler relies are the selective hiring of its associates to ensure that

each customer that comes into their stores is fully satisfied with its services. If a customer is

looking for a specific product and does not see it on the shelves the store will go out of their way

to order the product the customer is looking for (Apollo Group, 2011). The strategic customer

service offered by the store allows the company to remain one of the top picks by customers to

go to for their food needs.

Based on the tool and resources available Kudler Fine foods is very competitive in the

market. The organization has development loyalty and profitability by its customers. This has

been done by the company expanding it services such as parties and frequent shopper programs

(Apollo Group, 2011). The development of these programs will create an increase revenue and