Ei by Gaga

Ei is a first of it's kind product by Lady Gaga, specially made for the Mother Monsters Fans. Inside the dark package we find a golden egg which simbolizes a new life, a fresh start. The egg is a pagan symbol of the rebirth of the Earth in celebrations of spring and was adopted by early Christians as a symbol of the resurrection of Jesus. Ei by Gaga is a symbol for rebirth in a way that you can be reborn over and over and over again until you find that part of you that is the best you that you can be, she encourages everyone to be that way.

Being the egg a symbolization the duality of our lives (looking tough and fragile at the same time) the packaging was carefullydesinged so it won't break, its internal reinforcements help maintain the product still, and its full with elements of impact that prevents the egg to break.

The bottom of the packaging has dead weight that helps the product to stay vertical which makes it more stable and absorbs a fall impact.

Other functional benefits of this package is the rectangular shape that makes it stackable and easy to ship through mail.

Ei by Gaga is a special edition product which is a full experience from the moment the fans receive the product. They receive a box completely black with a cross and the name of the brand, there is no other kind of information because it will break the artistic concept that the singer conveys in her products. Lastly inside the box there's going to be a postcard with a personalized message from Lady Gaga and her autograph.

The product itself is dipped in gold with a blood like red fingerprint of the singer. The egg is layed in a pile of dried flowers.

It is known that mail-order is a limited-function merchant wholesaler that distributes physical or online catalogues (…) customers then make purchase by mail, phone, or online.

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