Electric and Musical Industries

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Table of Contents

1. COMPANY BACKGROUND.....……………………….…………………..……….2-4
2. PROBLEM IDENTIFICATION.....………...……………………………..…………. 4
3. PORTER VALUE CHAIN OF EMI ………………………..……….………………. 6-8

1. Primary Activities of EMI
2. Secondary Activities of EMI

1. SITUATION ANALYSIS ……..………………………………………..…………..8-20

1. Industry overview & analysis
2. Swot analysis
3. Price Analysis
4. Competitors

1. ALTERNATIVES ………….…………………….………………………………...21-25
2. BEST ALTERNATIVE ……………………...……………………………………..25-26

1. COMPANY BACKGROUND

Electric and Musical Industries (EMI) was built up in 1931. EMI Group, PLC is the world third biggest music company which situated in London. It is the world biggest free music company not being a unit, backup or division of a bigger combination enterprise. It contained two principle bunches; EMI Recorded Music and EMI Music Publishing. EMI Recorded Music represented 81.6% of EMI Group, PLC deals and 59.3% of the company's working benefit in monetary 2003.

EMI Recorded Music has more than 100 recording marks including a portion of the best shake and popular craftsmen in recorded music history. Its real recording name incorporates: Capital Record and Capital Record Nashville, Chrysalis, EMI Classics, Java Records, Mosaic Records and some more. Its craftsman with real collections in 2002 and 2003 included: David Bowie, The Beatles, Blue, Cold play, Norah Jones, Queen and some more.

EMI Music Publishing claims the rights to more than one million musical companys, which its business sector, licenses and offer. Eminences got from EMI-claimed sytheses for the offer of music in the CD position included 53% of EMI Music Publishing income in monetary 2003. Execution wage got from people in general execution of tune in EMI list represented 25% of EMI Music Publishing income.

In term of business sector execution, EMI Group, PLC markets its music worldwide in about 50 nations. North America represented 32.4% of company deals and 26.9% of the company's working benefit in monetary 2003. North America is the world's biggest business sector for recorded music and hotspot for very nearly 33% of EMI's aggregate income. Mainland Europe created 30.4% of company deals and 34.9% of working benefit. The United Kingdom and Ireland spoke to 15.2% of company deals and 27.2% of working benefit. Around 22% of EMI's deals and 11% of its working benefit originated from different areas as found in (figure 1&2) underneath.