Elting Morison - Gunfire at Sea: A Case Study of Innovation

Elting Morison - Gunfire at Sea: A Case Study of Innovation

Theme of Innovation streams and organizational inertia is also discussed in Morison’s case of gunfire at sea.

This illustrates dynamic conservatism: how truly breakthrough architectural innovation was strongly resisted in the U.S. Navy.

Clayton Christensen and Joseph L. Bower. – Customer Power, Strategic Investment, and the Failure of Leading Firms,.

Gunfire at Sea와 비슷하게, Christensen and bower article shows the impact of disruptive technologies on incumbents, while Henderson and Clark article illustrates how architectural innovations impact incumbents. 크리스텐슨과 보워는

Henderson and Clark – Architectural Innovation

Gunfire at Sea와 비슷하게, Christensen and bower article shows the impact of disruptive technologies on incumbents, while Henderson and Clark article illustrates how architectural innovations impact incumbents.

“extreme change often necessitates radical reorientation. In such instances the ability to respond rapidly dictates who will be the ultimate victors.”

The case describes the options for positioning of new, low-cost brands Swatch, as well as other flagship Swiss brands. Focuses on the negotiation strategy with the structure of the new company. Topics to address include change management, and develop a detailed action plan that will enable the new company to be successful.

“Every day someone came to the factory door with a socalled innovation. Claims of new and different technologies were a dime a dozen. Given production pressures, problems, and uncertainties, what was one to do?” As, Morgan Thomas notes, “many firms attempt to screen basic science and technical knowledge relevant to the firm’s mission”