Emma's Grocery Marketing Plan

This marketing plan is the result of a previous situation analysis, market research and a campaign plan. The marketing plan is there, developed over a four month period.

Market and skills plan is to explain the current situation and a future action plan for Emma's Grocery. The company operates in the bag of food industry, which is seen as a growing market in the current situation, resulting in great opportunities if some steps are made. Emma's Grocery has had trouble creating a distinct customer base which has resulted in the company only has 23 existing customers, which means that the company is not making a profit. With this marketing plan the company must try to achieve its goal of 160st new customers in one year.

The marketing plan is built with a clear explanation of the current situation in terms of including a SWOT where the strengths and weaknesses are explained. In order to later declare a handligplan which the authors explain some implementations and then declare a campaign. This is to clarify the process that should be implemented to achieve the pursuit target.

This marketing plan is connected to Emma's Grocery, which is a company that distributes groceries. Emma's Grocery carries dispatch to individuals residing in Västerås Municipality. Shopping bags are designed in two sizes, plus a number of specialty bags for different contexts, this is to increase the target group's response.

The authors chose this company as it has been in operation for one year but not managed to establish itself in the market. The company must make an adjustment for market penetration to make a profit. Where to have this marketing plan, the task of attention and restructure Emma's Grocery.