Emmirates Airlines

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Assignment 2

Course: Strategic Marketing Management

Course Code: MBA605

Instructor: Dr Rahim Husain

Student name: Majid Wahid Shaikh

Student Id: S0000000094

EMIRATES AIRLINES MARKETING PLAN

Introduction:

Marketing is the process where the company speaks to customers regarding a particular product or service and persuade them to buy it for their benefits. Many text books and business scholars have given different definitions for marketing. Marketing is an essential connection between the assembling organizations and their focused clients.

Strategic Marketing is a concept which is totally unlike marketing. It is defined as a way a company effectively differentiates itself from its competitor’s by capitalising on its strengths and weakness to provide better products and services to customers and gain sustainable competitive advantage. The main essentials components of strategic marketing are segmentation, positioning and targeting.

EMIRATES AIRLINES BACKGROUND

Emirates airlines is the largest airline in the Middle East which was founded by the Government of Dubai in October 1985 with just 2 leased aircrafts. Emirates airlines is distinguished as flagship carriers of UAE and as of today has grown exceptionally and provides services to more than 60 countries with an average operation of 3500 flights per week. (Emirates story). From the very beginning emirates tried to provide quality to their customers and today they are an award winning airlines with highest standards of quality. Emirates has won Best airline award for years of 2001, 2002 and also in 2011 and also the best in-flight entertainment award in 2010. (SKYTRAX)

1. Marketing Mix at Emirates Airlines

Marketing Mix refers to the arrangement of activities or strategies that an organisation uses to promote its services or products in business. Marketing mix is often called as the 4P’s of marketing. Product, price promotion and place are the 4p’s. Today the business world is dynamic and challenging which forces the organisations to go worldwide. The country in which the organization is working might affect the promoting blend. Each country is distinctive with its own way of life, way of life, conventions and business environment. Emirates uses its 4p’s at its very best. The organization has the objective to remain solitary among its rivals therefore it provides with the best service possible to their customers.

Pricing at Emirates Airlines

As Dubai is the genuine association amidst east and west, the company has had the ability to serve insignificant low rates tickets to its customers. The Company has taken the help of best available courses and offered its customers direct flights to various destinations and that too at incredibly practical rates. In light of its direct flights, it has had the ability to keep up an effective assessing approach, as the customers can save as a result of undue stopovers. As Emirates has had the ability to contract ease labourers it has actually had the ability to cut the costing on its workings. This straightforwardness evaluating technique gives them a strong purpose of inclination over their counter parts in particular routes and associates in delivering profits because of the volume of clients. Emirates have in like manner grasped the system of component evaluating this assist in the organization of seat breaking point on every plane with a particular final goal to get the most ideal expense for every seat.