Entrepreneurship Pitch

Pitch

What is the current development stage?

I will only present the outline of the product since it’s in a very early stage.

What is the venture / product / service? Clear explanation of the product/service.

What is the customer problem / pain you will solve (or delight)?

What is the business model - how will you make money?

The product will be small NFC tags placed in public transport. The problem I want to solve is the lack of entertainment in public transport, which is a problem for both the passenger and the public transport organizations. The entertainment offered will be fun, informative, personalized advertisement, which is also the source of the product’s revenue.

– How big is the market and how will you be able to penetrate the market?

Over 1.7 million trips are made every day, only in Stockholm public transport (SL)! The market and the infrastructure for the product is therefore already in place. And since there is no entertainment offered in Sweden’s public transport, the idea is to fill this vacancy.

– How is your venture / product / service unique and differentiated from other alternatives?

A comparison with the entertainment on-board flights shows several differences. For instance, short trips in metro mean you can’t offer movies as entertainment.

How much money do you need and what will it be used for?

I estimate an investment need of 2 million kronor and it will be used for development of software and hardware, among other things.