Eth 317 - Business Ethics

Week 3 Ethics

June 7, 2012

ETH 317

In todays society businesses are under the impression that the community owes them for their establishment and for what they bring to the town or city. In the film, Greyston Brownies, I assessed, the film deals with the issues of the direction that Greyston Brownie business was building towards. These issues were very unique and unselfish when considering the state of the economy. While watching the clip of the CEO of Greyston talking about how their business is set up to serve the community; not for the community to serve the business ("Greyston bakery. the," 2009). He explained how over time the views of the world have changed from a religious perspective to a social perspective and how currently business has overtaken cities and towns. The major factor behind Greyston is that it has a split bottom line, which means that it has a social mission and a profit mission. Their social mission is to open their doors to struggling members of their community and the profit mission is to make sure that the profits from their business are invested towards growing the community development ("Greyston bakery. the," 2009).

The film showed the community Greyston Brownies is located in it appears, is a struggling town for many. Some citizens want to work and others don’t show the ambition to support themselves or their families. In the current economy, many cities are fighting this problem. Even though it wasn’t proven during the clip it could have played a major role in the social structure of the company. Along with opening their doors to the people in local neighborhoods, they also give back to the community in other ways as well. One of the methods of the company taking a portion of their income each year, to give back to the community by investing into various community development programs. Greyston Brownies gives money into projects within the community like housing, health care and day care, which in turn makes them an outstanding business within the city by helping the people and their wellbeing ("Greyston bakery. the," 2009).

In the decision-making stages when creating a business, one of the steps is to know and understand the competition within the market. Greyston while building