Ethics Problem in Google

[pic 1] 

 INDIVIDUAL ASSIGNMENT

MASTER OF BUSINESS ADMINISTRATION

FROM LONDON SCHOOL OF BUSINESS AND FINANCE

SINGAPORE

Student Name: Richa Singh

Student No:  S1013307

Course Title:  Ethical Strategic Leadership

Course Code: MGT 6400

Morality and ethics – do we really need them in today’s organizations?

[pic 2]

INTRODUCTION

Google Inc. is an American based multinational technology company. Google was founded by Larry Page and Sergey Bin on September 4, 1998. Google main headquarter in Googleplex, Mountain View, California, U.S. Larry Page and Sergey Bin met while they were doing Ph.D. from Stanford university. Pichai Sundararajan known as Sundar Pichai, he is the Chief Executive Officer (CEO) of Google Inc. On 10 August 2015, Pichai's current role was announced.

Google Inc. maintains a list of Web sites and other online information for users, advertisers, and Google network members and other content providers. It offers AdWords, an auction-based advertising program; AdSense program, which enables Web sites that are part of the Google Network to deliver ads from its AdWords advertisers; Google Display, a display advertising network that comprises the videos, text, images, and other interactive ads; DoubleClick Ad Exchange, a real-time auction marketplace for the trading of display ad space; and YouTube that provides video, interactive, and other ad formats for advertisers.

Google's most important products are Search engine, Android (hangouts, What’s app), Maps, Chrome, YouTube, Google Play and Gmail, Google photos (editing photos) each have over one billion monthly active users.

[pic 3]

In 2014, Google Inc. managed six Google Data Centers across the U.S., are Chile, Finland, Ireland, Belgium, Singapore and Taiwan. Google announced plans on August 10, 2015 to construct a new public holding company, called Alphabet.

Larry and Sergey write a Founder’s’ Letter to their stockholders in every year. There are some key points from Google Founder’s Letter 2016. According to this letter, they believe in main goal of Google to organize the world’s information and make it universally accessible and useful. They mentioned machine learning, Google’s favorite AI method in their letter. Spreading the Internet to everyone, roughly three billion unconnected people worldwide. Sundar Pichai, CEO of Google Inc. stated “You should be able to move seamlessly across Google services in a natural way. Get assistance that understands your context, situation, and needs. All while respecting your privacy and protecting your data.”