Export Management

As an export agent, your company receives two clients. First client is a small company involve in producing Malaysian traditional chips made from tapioca and banana. The client is not well verse in exporting and therefore would like some early advice on how to go about exporting. He has been given some information by Malaysian agencies such as Ministry of International Trade (MITI), Small and Medium Enterprises (SME) bank and etc. The information is still not enough to convince him and he would like more information. Advise him.

        First and foremost, the client needs to develop an export strategy especially to the new company. Developing an export strategy is a compulsory as it will be very useful to company that wanted to penetrate new market. There are many ways to penetrate the foreign market. There might be many factors that can affect the choice of strategy including the tariff rates, marketing and transportation freight and much more thing to consider. Export with proper planning is more likely to succeed, therefore the six step process below are a piece of suggestion that might help the client to succeed in a try:

• Understand well the tapioca and banana chip business and how exporting fits into the client’s overall plans.
• Take a narrow look at the current business states before taking the next step to export to the foreign market. This is because many companies failed to set the strategic objectives of their companies.
• Do a research regarding the market that we wanted to penetrate and ensure which one is the most suitable market.
• It is advised to set qualitative and quantitative goals to ensure we achieve the goals. For instance, how many tapioca and banana chips should be produce this year and how many has been export successfully. Also, which country has the most number of exporting the banana and tapioca chips.
• Next is to concentrate on the process of the export strategy and take look to all aspects of the export process.
• Last but not least, develop the action plan as the plan should articulate all tasks, assign to the people and the due date when the task should be completed.

https://www.austrade.gov.au/Australian/Export/Guide-to-exporting/Export-strategy

http://www.tradestart.ca/developing-export-strategy

https://www.business.vic.gov.au/__data/assets/pdf_file/0005/1018535/Developing-an-export-strategy-final.pdf

https://www.exportsolutions.com/pdfs/Exporthttps://www.marketstrategies.com/blog/2013/05/potato-chips-and-the-role-of-the-consumer-in-marketing-and-product-development/

%20Strategy%20Guide%202015%20(2).pdf

        Truthfully, the key for successful export does not really necessarily to set a plan. However, it is one of the important criteria of successful exporting including market selection, concentration on market and consumer, the management and good quality control also, do not forget a little good luck with perfect timing. Therefore, when the opportunity meets the planning, that is how we define export success.