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Factors Affecting Decision Making on Purchasing Pearl Milk Tea in Ho Chi Minh

Autor:   •  May 18, 2018  •  Case Study  •  5,984 Words (24 Pages)  •  705 Views

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BUSINESS RESEARCH METHOD

Topic: Factors affecting decision making on

purchasing pearl milk tea in Ho Chi Minh

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FALL SEMETER

LECTURER: CAO MINH MAN SATURDAY AFTERNOON CLASS


GROUP MEMBER:

1.

NGUYỄN THỤY THANH THANH

BABAWE13273

2.

TRẦN HỨA KHÁNH LY

BABAIU13399

3.

TRẦN HUỲNH NHƯ NGỌC

BABAWE15079

4.

THÁI THANH NGUYÊN

BABAWE15175


Table of Contents

I.

Introduction ............................................................................................................................. 3

1.

Background of the study ...................................................................................................... 3

2.

Purpose of research .............................................................................................................. 3

3.

Research objectives.............................................................................................................. 3

4.

Research questions ............................................................................................................... 4

5.

Significance of the study...................................................................................................... 4

6.

Scope and limitation ............................................................................................................ 5

7.

Definition of term ................................................................................................................ 5

II.        Literature review...................................................................................................................... 6

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